Ans. SEO is short for Search Engine Optimization. It is the process of adopting techniques and methods to make a website rank higher in search results. Although you may have an attractive website, it will not appear in search results without proper SEO. Therefore, SEO is an important process for making sure that your website is appearing in the search results. This way, users will be enticed to click and visit your website. As a result, you will get quality traffic on your website which can lead to high sales and profitable leads. Moreover, SEO can benefit your business for a very long time.